Overview
Redesign and scale the Pushed+ MVP end-to-end, defining user journeys, improving existing user flows, defining and scaling components library, ideate and build an affiliate links functionality. The core challenge was balancing monetization and engagement without overwhelming users. I collaborated with PMs and developers in a cross-functional team distributed across the globe.
My Role: Lead Product Designer | Timeline: jun 2025 - mar 2026
UI Consistency
My first task when I joined the team as the Lead Designer was to define a design system and implement it to their existing designs improving overall visuals and usability.
Challenge: Overall the MVP lacked hierarchy and consistency by not following any grids or patterns, resulting in busy visuals with no context making it difficult for users to understand how to navigate the product.
Solution: I solved that with simple changes like consistent spacing and cards with improved titles and descriptions, reducing the cognitive load expected from the user with the previous design. To support scalability, I created a modular design system that:
Challenge: Overall the MVP lacked hierarchy and consistency by not following any grids or patterns, resulting in busy visuals with no context making it difficult for users to understand how to navigate the product.
Solution: I solved that with simple changes like consistent spacing and cards with improved titles and descriptions, reducing the cognitive load expected from the user with the previous design. To support scalability, I created a modular design system that:
- Standardized core components and patterns
- Reduced UI inconsistencies across the app
This system became a foundation for ongoing product evolution.
Defining the user journey
A critical step of the project was to map and define the user journey.
Challenge: The app had more than seven different sections with their own complex journeys, but none of it documented.
Solution: I started by labeling each screen with an exclusive number and title dividing them into sections then listing all of them at Figjam where each section had a color attributed to it. I mapped the entire user flow from app launching, onboarding, profile modifications, building, saving and editing links, pages and folders.
Challenge: The app had more than seven different sections with their own complex journeys, but none of it documented.
Solution: I started by labeling each screen with an exclusive number and title dividing them into sections then listing all of them at Figjam where each section had a color attributed to it. I mapped the entire user flow from app launching, onboarding, profile modifications, building, saving and editing links, pages and folders.
This process allowed me to identify dead ends and friction points affecting the usability.
Link In BIO
The product envisioned a place to create a personal landing page where users could share their affiliate links.
Challenge: How to build a cohesive in-app link builder and profile manager following the UI patterns that users could easily learn to use.
The product envisioned a place to create a personal landing page where users could share their affiliate links.
Challenge: How to build a cohesive in-app link builder and profile manager following the UI patterns that users could easily learn to use.
Solution: I researched for landing-page-links tools like Linktree and studied how the user journey could be implemented within our existing user flow. With the help of wireframes I defined the main flow and layout of the product, that resulted in over 50 screens, from Link in BIO onboarding to page creation and profile customization.
All of this supported by:
- Detailed notes at Figma files with interaction logic
- Component specs and layout rules
- Responsive behavior and dynamic content guidelines
- Edge cases and empty states
This approach reduced ambiguity and supported faster, more accurate implementation.
Design Impact & Takeaways
Design is more than good looking screens, the work done with Pushed+ has also helped with:
- Growth from MVP stage and core idea validation resulting in cleaner positioning
- Improved onboarding rates and perception of use ease
- Supported product growth through scalable UI patterns
Successfully improved the product positioning by creating a reliable and comprehensive experience beyond visuals by closely collaborating with stakeholders and developers in a fast-paced environment.