Pushed+ is a mobile rewards platform that connects users with personalized offers, content, and earning opportunities through an AI‑driven affiliate ecosystem.
This project focused on improving engagement, discoverability, and scalability while supporting frequent feature experiments and long‑term product growth.
Platform: Rewards/affiliate app | Role: Product Designer
Project at a Glance
Goal: Improve user engagement and reward discovery
Users: Mobile users looking to earn rewards through offers
Challenges: Complex offer ecosystem, low feature discoverability
My role: End-to-end product design (research → UI → handoff)
The Problem
As the platform evolved, new reward types, offers, and features were added rapidly. This growth introduced three key problems:
1.Users struggled to understand where and how to earn rewards
2.Feature discovery declined as the interface became denser
3.The UI lacked a scalable system to support continuous experimentation
The core challenge was balancing monetization and engagement without overwhelming users.
My Role & Responsibilities
I worked as the Product Designer embedded within a cross‑functional team.
My responsibilities included:
- Defining information architecture for a multi‑reward ecosystem
- Designing end‑to‑end user flows for key earning journeys
- Creating modular UI patterns to support rapid experimentation
- Building and maintaining a scalable design system
- Collaborating closely with product managers, developers, and stakeholders
User Flows
I mapped critical journeys such as:
- Building and saving links
- Creating a Link Hub profile
- Creating links, pages, folders and editing pages
- Onboarding, sign in/up and account options
- Building and saving links
- Creating a Link Hub profile
- Creating links, pages, folders and editing pages
- Onboarding, sign in/up and account options
Design System
To support scalability, I created a modular design system that:
- Standardized core components and patterns
- Enabled faster rollout of new reward types
- Reduced UI inconsistencies across the app
This system became a foundation for ongoing product evolution.
Development & Handoff
A strong focus was placed on documentation and handoff to ensure smooth development.
A strong focus was placed on documentation and handoff to ensure smooth development.
Deliverables:
- Annotated Figma files with interaction logic
- Component specs and layout rules
- Responsive behavior and dynamic content guidelines
- Edge cases and empty states
This approach reduced ambiguity and supported faster, more accurate implementation.
Outcome
- Improved feature discoverability
- Enabled faster rollout of new offers
- Reduced UX inconsistencies across the app
- Supported product growth through scalable UI patterns