Tupy Corantes is a traditional Brazilian brand of fabric dyes, present in the daily lives of Brazilians for 45 years. The brand offers a diverse range of colors for various types of fabrics, allowing users to mix them to create new shades. With this in mind, the Tupy Color Mixer app was created.
Time frame: 3 months // My role: Product & Visual Design // Delivered on November 2021
What needs are we looking to solve?
“How can I easily know how much dye I need to use to get the desired color?” The process of dying a piece of fabric consists in measuring the weight of it, and then, based on the type of fabric and the color desired, it's required to know exactly the amount of dye needed to mix with the water in order to achieve the perfect color, but how do I calculate that? Today, only with expertise or several tries, until you get that desired tone.
Research and Discovery
I tested out different options available at Play Store of apps focused on mixing colors and evaluated the pros and cons of different interface designs, highlighting their strengths and weaknesses based on NN/g UX Design Heuristics and best practices. Unfortunately the deadline and budget of the project didn’t allow me to run a user test or research.
